Advanced Brand Strategy & Maximising ROI
Elevate your thinking. For those looking to leverage promotional products as a core strategic tool, this section covers advanced topics. Learn how to measure your campaign's real return on investment, integrate merchandise into your multi-channel marketing strategy, and apply psychological principles to create items that people will keep and cherish.
Advanced Brand Strategy & Maximising ROI
Measuring the ROI of Promotional Products
Go beyond anecdotal evidence. Discuss methods like unique QR codes, promo codes, and tracking campaign-specific upticks in web traffic or social media engagement.
The Psychology of Effective Swag
Discuss concepts of utility, perceived value, and emotional connection.
Integrating Promotional Products into Your Marketing
How merch fits with digital ads, social media, and content marketing.