Logo & Artwork Preparation: Getting Your Files 'Print-Ready'
A perfect product starts with a perfect file. This critical section tackles the number one hurdle in the branding process: artwork. Learn the vital difference between vector and raster files, how to source the right format, and how to avoid common mistakes that can derail an otherwise perfect order.
Logo & Artwork Preparation: Getting Your Files 'Print-Ready'
Vector vs. Raster: The Ultimate Guide
A simple, visual explanation of the difference. Emphasise why vectors are non-negotiable for most decoration methods.
How Do I Know if My Logo is a Vector?
A practical guide with screenshots showing how to check file extensions (.AI, .EPS, .PDF, .SVG) and the "zoom in" test.
How to Get a Vector File?
Actionable advice on contacting their original designer, using online converters (with caveats), or using built-in tracing tools in PowerPoint/Word.
Common Artwork Mistakes
Address low-resolution images, RGB vs. CMYK colour modes, and missing fonts.
Working with PMS Colours
Explain the Pantone Matching System and its importance in accurately reproducing your brand colours on physical products.